Candidate Relationship Management System for Government

Attract is a candidate relationship management (CRM) system that allows public sector agencies to proactively engage with candidates who have expressed interest in government jobs. Using its Virtual Recruiter feature, Attract automatically sends personalized outreach to candidates that match your job criteria — especially for roles that traditionally struggle to attract applicants, such as correctional officers, IT specialists, or engineers. The system taps into a talent network of over 2.8 million GovernmentJobs.com users, giving you access to candidates already committed to public service. With an average 24% increase in applicant volume, Attract helps agencies build a robust pipeline of qualified candidates quickly.

Yes. Attract includes an intuitive website builder that enables HR teams to create branded career pages for departments, events, or initiatives without relying on IT. These pages can showcase job openings, team culture, benefits, videos, testimonials, and more. The pages are fully mobile-responsive and optimized for search engines, making them an effective tool for both recruitment marketing and community outreach.

Attract’s Virtual Recruiter automates the candidate sourcing process for job postings that have low application numbers. It identifies matching profiles in your applicant database and sends email outreach with just a few clicks. Bulk messaging tools and pre-built templates streamline communications so your Recruiters don’t have to write individual emails to each prospect. Candidate responses are tracked within the platform, allowing them to see who’s interested and follow up as needed. This saves time while maintaining personalization and broadening your reach.

Attract tracks key recruitment campaign performance indicators, including open rates, click-throughs, application submissions, and conversions. You can see which campaigns are generating the most interest and which candidates are engaging with your messages. The software also includes reports for other performance metrics, such as the rate of applications delivered directly from your recruiting efforts in Attract. This data helps you optimize future outreach, justify recruitment budgets, and focus your efforts on the most effective channels and messaging strategies.

Yes. Attract works in tandem with Insight by leveraging your applicant data stored in Insight. You can revisit past applicants who meet current job criteria and invite them to apply for new roles, eliminating the need to start each recruitment from scratch. The integration creates a continuous feedback loop, maximizing ROI on past recruitment efforts while improving the efficiency of current hiring campaigns.